Curated by Lucas. Built by Sneller. Creator Drop 001 is the custom PR kit that brings Whatsuppwithlucas and Sneller Creative together—from the artwork on the box to the gear inside.
I’ve seen a lot of PR boxes through my work in the supplement industry. Getting to build one with Jeff Snell was a completely different experience. We went back and forth for weeks, working through the colors, box dimensions, logo placement, and all the little details that make an unboxing feel personal.
This is what we came up with.
Explore Creator Drop 001 and take a closer look at the gear →
A box built around the Whatsupp world
The starting point was my signature blue. We carried that color through the box and into the drinkware, paired it with black and white, and gave both brands room to show up throughout the design.
On the outside, you’ll find the Whatsuppwithlucas and Sneller logos. The message underneath sums up the collaboration: “Welcome to the drop. Curated by Lucas. Built by Sneller.”
Inside is where it gets really cool. My pixel character sits against a custom background filled with energy drinks, capsules, shaker cups, and bottles—a little world built around the things I cover every day. We developed the character for this project before it started appearing in my videos, so it felt right to make it part of the finished box.
What’s inside Creator Drop 001?
We wanted the gear to feel connected to the box and useful outside it. Here’s a closer look at the collaboration lineup.
The custom trucker hats
If you watch my videos, you already know I’m a big fan of hats. These black trucker hats bring together Whatsuppwithlucas branding and Sneller details, with the mesh-back style I like wearing day to day.
The event polo
The polo was made with interviews, trade shows, and brand visits in mind. It has the Whatsuppwithlucas logo on the chest and Sneller branding with an American flag on the sleeve. It’s a piece I can wear while doing the work that brought this collaboration together in the first place.
The custom drinkware
The lineup includes blue and white bottles in different shapes, with Whatsuppwithlucas artwork on one side and Sneller artwork on the other. There’s also a half-gallon jug with a carry handle—the big one in the collection.
Those variations let us carry the same visual identity across different pieces without making every item look identical.
Signature blue or the black edition?
We also made a black colorway of the box. It gives the same collaboration a different feel, while keeping the artwork and branding connected. I personally lean toward the blue, but the black version came together really well too.
The best part: it was built from our ideas
My favorite part about this entire project is how custom it is. Working with Jeff meant we could talk through ideas and turn them into something tangible: the dimensions, the color, the arrangement of the logos, the interior artwork, and the matching gear.
Jeff Snell is the founder of Sneller Creative. His company builds custom promotional packaging, press kits, and launch materials. If you’re a brand thinking about your own PR box, meet Jeff and learn more about Sneller’s work.
A chance to get the drop
We teamed up on a PR kit giveaway so the community can be part of the collaboration too. Visit the giveaway post on @whatsuppwithlucas for its current status, entry deadline, exact prize contents, and complete rules. Entries belong on that Instagram post.
The showcase here covers the collaboration lineup; the giveaway post confirms what the winner receives.