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Barebells 28 Reportedly Launching October 14 With 28g Protein in Cookie Captain and Choco Champ

Barebells 28 high protein bars in Cookie Captain and Choco Champ on a marble counter

Barebells might be taking its protein bars to another level. According to Suppwire, Barebells is launching Barebells 28, a new higher-protein version of its protein bar with 28g of protein and no added sugar, in two flavors: Cookie Captain and Choco Champ. Barebells has been teasing "something BIG" on its US site with a launch date of October 14, 2026.

Barebells 28 high protein bars in Cookie Captain and Choco Champ

What We Know About Barebells 28

  • Protein: 28g per bar
  • Sugar: no added sugar
  • Size: 2.1 oz (60g) bar
  • Flavors: Cookie Captain and Choco Champ
  • Launch date: October 14, 2026 (reported)

Price, full macros and retailers have not been announced yet. For comparison, Barebells' regular protein bars have around 20g of protein, so 28g would be a big step up for the brand.

Barebells 28 Flavors: Cookie Captain and Choco Champ

Cookie Captain comes in a black wrapper, and the renders show it with chocolate sandwich cookies. Choco Champ comes in a brown wrapper, shown with chocolate chunks and chocolate drizzle.

Barebells 28 Cookie Captain high protein bar with cookies

My Take

This is all the information we have right now, but a high protein version of Barebells protein bars definitely has my attention. Adding 8 more grams of protein with no added sugar could make these an easy everyday pick. Watch my video on the leak, and let me know which flavor you're trying first.

Bottom Line

Barebells 28 is reportedly launching October 14 with 28g of protein, no added sugar, and two flavors, Cookie Captain and Choco Champ. I'll update this post with price, macros and where to buy as soon as they are official. For Barebells' latest US launch, read my Salty Corn Crunch coverage.