Barebells just launched Salty Corn Crunch in the US, a new protein bar with 20g of protein and 2g of sugar that is available now at barebells.com and Target. In Germany, the brand is also adding Cinnamon Bun to its Whey Protein powder lineup.
Two launches, two markets, and both pull from the dessert-style flavors Barebells is known for.
What Is Barebells Salty Corn Crunch?
Salty Corn Crunch layers a protein center with rich caramel, a hit of salt and crispy corn crunch pieces, all wrapped in a milk chocolate coating. Per bar:
- 20g protein
- 210 calories
- 19g carbohydrates
- 2g sugar
- 7g fat
How It Compares to Europe's Salty Caramel Crunch
If the bar sounds familiar, that is because Europe has had a close relative since last year. Salty Caramel Crunch launched overseas with the same idea: a soft protein center, sweet caramel and salty, crunchy corn pieces under milk chocolate. The US version keeps that combination but puts the corn crunch front and center in the name.
Barebells Cinnamon Bun Whey Protein (Germany)
On the powder side, Cinnamon Bun is the second flavor of Barebells' Whey Protein in Germany, following Chocolate Cake. It takes the flavor of the brand's Cinnamon Bun soft protein bar and moves it into a shake. Per serving:
- 22g protein
- 117 calories
- 2g carbohydrates
- 2g fat
It comes in a 400g bag with 13 servings for €29.99 (about $34) on barebells.de. For now it is a German exclusive, so US shoppers will have to wait and see if it makes the trip over.
Where This Fits
Barebells built its name on protein bars that eat like candy bars, and both of these launches lean into that. Salty Corn Crunch gives US shoppers a sweet and salty option with real crunch, and Cinnamon Bun shows the brand is serious about turning its best bar flavors into powders. If you are still figuring out where shakes fit in your day, start with whether protein shakes are actually good for you.
Release and Availability
- Salty Corn Crunch protein bar: available now in the US
- barebells.com: box of 12 for $30.99
- Target: box of 4 for $9.99
- Cinnamon Bun Whey Protein: Germany only, 400g bag for €29.99 on barebells.de
Bottom Line
Salty Corn Crunch brings one of Barebells' European favorites to the US with 20g of protein and just 2g of sugar, and at $9.99 for a 4-pack at Target it is an easy one to try. Cinnamon Bun Whey is Germany-only for now, but it is a sign of where the brand is headed.
