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Barebells Speculoos Cookie Butter Protein Bar: From Leak to Target Shelves

Barebells Speculoos Cookie Butter protein bar and box with speculoos cookies

Barebells has yet another protein bar, and it leaked before it was announced. Images of the Barebells Speculoos Cookie Butter protein bar started surfacing online, with a lot of people saying it was already at Target. With how many bars Barebells has been launching, I didn't think this one was real until I got my hands on a box at Target myself.

Barebells Speculoos Cookie Butter protein bar 4-pack box

How the Speculoos Cookie Butter Leak Played Out

Suppwire posted the leaked images, and at the time there was no official announcement from Barebells. Then shoppers started reporting boxes on Target shelves, so I went and found one before Barebells had said anything. Since then, Barebells has officially listed Speculoos Cookie Butter on its US shop, so it's real and it's here.

Barebells Speculoos Cookie Butter Macros

  • Calories: 210
  • Protein: 20 g
  • Fat: 8 g
  • Carbs: 20 g
  • Sugar: no added sugar
  • Where to buy: Target in 4-bar boxes, or $30.99 for a 12-pack on the Barebells US shop
Barebells Speculoos Cookie Butter protein bar wrapper

How Does It Taste?

It smells amazing, and like most Barebells bars, it's really good. Think of a Biscoff cookie mixed with butter, graham crackers, brown sugar and a little bit of cinnamon. Watch my taste test.

Barebells has been on a roll this fall. Catch up on Barebells 28 and the Salty Corn Crunch launch.

Bottom Line

Barebells Speculoos Cookie Butter went from a leak to a real bar on Target shelves, and it's now on the Barebells US shop too. It has 20 grams of protein and 210 calories, and it tastes like a Biscoff cookie with brown sugar and cinnamon. Would you try it?