MuscleSport just released New York Cawfee Cake, a limited-edition Lean Whey Iso-Hydro flavor that is available now, exclusively at musclesport.com, for $67.99 per 2lb tub. It packs 25g of protein and 130 calories per scoop, with real crumb cake topper pieces mixed into the powder.
The only thing better than a cup of joe and coffee cake in the morning is coffee cake with 25 grams of protein.
The name is spelled the way a New Yorker says it. This is MuscleSport's take on the classic crumb-topped coffee cake you grab with a coffee from the corner deli.
What Makes MuscleSport New York Cawfee Cake Different
Coffee cake is a tough flavor to get right in a protein powder. It has to hit coffee, cinnamon and buttery cake at the same time without turning into a plain cinnamon shake or a straight coffee shake. MuscleSport builds it on a smooth coffee-cake base and adds real crumb cake topper pieces, so you get some streusel texture in every scoop.
Per serving, the macros stay in line with the rest of the Lean Whey family:
- 25g protein
- 130 calories
- 4g carbohydrates
- 2g fat
The base is MuscleSport's Lean Whey Iso-Hydro formula, a blend of whey protein isolate and hydrolyzed whey peptides. It also carries 3.4g of what the brand calls its "Fat Metabolizing Matrix": L-carnitine L-tartrate, MCTs, CLA and Fibersol fiber.
Why the New York Angle Makes Sense
MuscleSport is a Long Island brand, and it keeps tying its flavors back to New York culture. Earlier this year, MuscleSport's Dubai Chocolate Street Style Lean Whey was built around the dessert cups sold near Bryant Park. New York Cawfee Cake does the same thing with something even more local. Crumb cake and a deli coffee is about as New York as breakfast gets.
Personal Take on MuscleSport New York Cawfee Cake Flavor Execution
Growing up in Jersey, every Saturday I went with my parents to get breakfast sandwiches. The best part was the coffee cake, if I was willing to spend the rest of my Saturday cleaning the house and doing chores, or if I was fast enough to slip it to the cashier without my parents noticing. Safe to say my Saturdays were fantastic and I still ate a lot of coffee cake, so this flavor holds a lot of nostalgia for me.
It smells incredible, and honestly, I have no notes. It is smooth, buttery and sweet but not too sweet, with the cinnamon and vanilla notes coming through and the crumb cake inclusions on top of that. It might be one of my favorite flavors MuscleSport has done.
I'm giving it a 9.8 out of 10, and it cracks my top five MuscleSport flavors. So the next time somebody tells you a protein powder can't taste good at breakfast, just remind them. Watch my full review on Instagram.
Where This Fits in the Protein Category
Bakery-style protein flavors are everywhere right now, but most stop at "cinnamon roll" or "birthday cake." Coffee cake is a more specific target, and MuscleSport hits it with real inclusions instead of flavoring alone. It also lands alongside the returning Cinnamon Bun Cheesecake and Pumpkin Spice Donut, so fall is a good season to be a MuscleSport fan.
Release and Availability
- Limited edition, available now
- Sold exclusively at musclesport.com
- 2lb tub, $67.99
Bottom Line
New York Cawfee Cake is one of the most accurate dessert flavors MuscleSport has put out. It is sweet, buttery and full of cinnamon and vanilla, with real crumb pieces, at 25g of protein and 130 calories a scoop. If you like bakery-style proteins, grab it before it's gone.
Use code LUCAS973 at checkout to save a little bit of money and support the channel.
